Commercial photography always has its challenges, especially when photographing a busy team of people that are rarely available at the same time and place. Trying to coordinate the staff can be impractical or very expensive when dealing with busy professionals like solicitors. Often the solution is multiple photography sessions which can add up in price and drawn out. We have found the solution for some of our Central Coast commercial photography clients to be deep etching and multi image montages.
Let me explain.
Deep etching is basically “cutting out” the subject from the background – if the initial photography is well lit and consistent between subjects, you should end up with cardboard type digital cutouts of different people or objects – depending on the job.
Once we have completed the digital cutting out or deep etching, we are able to move each person around within an image. We can make them smaller or larger to alter perspective or add blur to give that “out of focus” look that is usually achieved in camera.
The beauty of having the cutouts is that you are now able to place them on a background of your choice. To keep the images looking real, the background also needs to be well lit – either with natural or studio lighting supplied by your professional photographers.
This is more easily understood with images:
All three of the solicitors in this image were photographed separately then deep etched and dropped onto a plain white background.
Altering perspective is simply achieved by changing the size of the subjects in the image in post production.
Adding some “blur” to the subjects in the background helps add depth and draws attention to the male solicitors at the front of the image.
More blur? It’s up to our clients.
Another variation on the same theme – using all the same original images.
The final layout before dropping the solicitors of Brazel Moore into the back ground image below.
The final image, assembled and ready for use.
Want to learn more about the commercial photography we offer at Impact Images? You can see more examples here: Impact Images Commercial Photography Examples
You can see what solutions we offer here: Impact Images Commercial Photography
You can see our Commercial Photography rates here: Impact Images Commercial Photography Rates
